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When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers... -
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In... -
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
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Of course I didn't watch the Hutch(oops Vodaphone) TVCs on now the much hyped Star TV block. There are more interesting things like the... -
A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
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About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste... -
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis... -
Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
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In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
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A newspaper that's not on the radar of most media planners, marketing and advertising junta because it doesn't give the reach and th...
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